Internet In Moderation

Today we'll discuss some of the pitfalls of Social Media.  In the previous post there I encouraged the use of the Internet and all its resources for getting your business and products out there.  In this post I guard against getting so wrapped up in the Inter-webs that you begin to forget and overlook people.


Our featured video is "I Just Texted to Say I Love You" by Elliott Yamin.  The title really does say it all!


When people begin to fully exploit the Internet and join the social communities online our "tech obsessed culture does everything possible to avoid face-to-face interaction". 


If you are a disciplined, organized person you will ensure that time spent on the internet is balanced with time spent being active and making human contact.  If you are like me then here are some proven pointers to 


Help You Moderate the Time Spent Online:

• Be honest; look at how your time is spent and evaluate whether you need to limit your Internet usage
• Prioritize your time; set reasonable limit on how much time you want to spend online
• Write lists; know what needs to be done online and do them before you get distracted
• Stick to your time limits!

The fact is that you are going to have to make the changes yourself and no one can control your time for you.  A very good software that can help you keep track of your time spent online is RescueTime.  Spot inefficiencies in your day and become better at self managing by signing up for free to take ensure everything you do is in moderation. 

...withShantelleS

Advertising Using Social Media

Today we will talk about the awesome advertising opportunities that are online.

Traditional advertising has been making products and businesses known for the past 400-odd years, and it works.

How much attention do you pay to these signs anyway?

* television commercials
* radio commercials
* newspaper advertisements
* magazine advertisements
* flyers
* billboards ...

But with the public becoming more educated about inflated, misleading advertising tactics used -- how long will they continue to influence?

The beauty of the internet is information at your fingertips. Social Media allows search engines like Google and Bing to give you the opportunity to find what you want as well as reviews sites like Yelp and Angie's List that help you to know beforehand the quality of the products you want. These cannot be done if you simply see a product on TV and walk into a store to purchase.

Benefits to the consumer (That's YOU!)

* You get the product you want not what the business wants to sell you.
* You get reviews of the product from industry experts, other customers and your trusted friends.
* Business are forced to ensure a quality product or they will get bad reviews.
* You are not misled.

Businesses that understand these concepts have decentralized to reach their customers on the Internet. One very ingenious business that will be featured today is Acute Boutique.

This business based in Jamaica did not allow limitations. They are the "fashionable angle that caters to people who want current fashions and set fashionable trends." But how did they become this? Their store is wholly online with a Facebook and Twitter account.

The business structure allows:

* casual browsing by anyone online
* easy word of mouth advertising
* reviews from customers beside each article of clothing or shoes
* serious customers can call or email the store
* the store comes to you at a time of your convenience for fitting and delivery

The business model works! I hope you have been inspired to get your message out there using social media.

...withShantelleS