Internet In Moderation

Today we'll discuss some of the pitfalls of Social Media.  In the previous post there I encouraged the use of the Internet and all its resources for getting your business and products out there.  In this post I guard against getting so wrapped up in the Inter-webs that you begin to forget and overlook people.


Our featured video is "I Just Texted to Say I Love You" by Elliott Yamin.  The title really does say it all!


When people begin to fully exploit the Internet and join the social communities online our "tech obsessed culture does everything possible to avoid face-to-face interaction". 


If you are a disciplined, organized person you will ensure that time spent on the internet is balanced with time spent being active and making human contact.  If you are like me then here are some proven pointers to 


Help You Moderate the Time Spent Online:

• Be honest; look at how your time is spent and evaluate whether you need to limit your Internet usage
• Prioritize your time; set reasonable limit on how much time you want to spend online
• Write lists; know what needs to be done online and do them before you get distracted
• Stick to your time limits!

The fact is that you are going to have to make the changes yourself and no one can control your time for you.  A very good software that can help you keep track of your time spent online is RescueTime.  Spot inefficiencies in your day and become better at self managing by signing up for free to take ensure everything you do is in moderation. 

...withShantelleS

Advertising Using Social Media

Today we will talk about the awesome advertising opportunities that are online.

Traditional advertising has been making products and businesses known for the past 400-odd years, and it works.

How much attention do you pay to these signs anyway?

* television commercials
* radio commercials
* newspaper advertisements
* magazine advertisements
* flyers
* billboards ...

But with the public becoming more educated about inflated, misleading advertising tactics used -- how long will they continue to influence?

The beauty of the internet is information at your fingertips. Social Media allows search engines like Google and Bing to give you the opportunity to find what you want as well as reviews sites like Yelp and Angie's List that help you to know beforehand the quality of the products you want. These cannot be done if you simply see a product on TV and walk into a store to purchase.

Benefits to the consumer (That's YOU!)

* You get the product you want not what the business wants to sell you.
* You get reviews of the product from industry experts, other customers and your trusted friends.
* Business are forced to ensure a quality product or they will get bad reviews.
* You are not misled.

Businesses that understand these concepts have decentralized to reach their customers on the Internet. One very ingenious business that will be featured today is Acute Boutique.

This business based in Jamaica did not allow limitations. They are the "fashionable angle that caters to people who want current fashions and set fashionable trends." But how did they become this? Their store is wholly online with a Facebook and Twitter account.

The business structure allows:

* casual browsing by anyone online
* easy word of mouth advertising
* reviews from customers beside each article of clothing or shoes
* serious customers can call or email the store
* the store comes to you at a time of your convenience for fitting and delivery

The business model works! I hope you have been inspired to get your message out there using social media.

...withShantelleS

Setting the Mood Music

Today we continue speaking of video production.

Photo by Kevin Labianco

In a previous post you were introduced to Casual, a webisode series about the relation of 'a Guy and a Girl' .  We spoke about how impressive the quality of the production was, even more so because of the low budget with which it was done.  Viewers get pulled into a story that has them feeling as though the characters are friends and the situations are their own.  How is this done?  By setting the mood.

The mood is the emotional tone of the video and the emotions conveyed to the audience after watching the video. 

The mood of a video can be influenced by many things including the dialogue, the lighting/ colouring of the video, or the choice of music.  Our emphasis will be on setting the emotional tone of the video using music.


A relatively simple way to set the mood for your video is through use of music.  Carefully chosen 'mood' music takes into consideration:

• lyrics
• beat or rhythm
• mixing down the music with dialogue
• mood of the scene; happy, sad, scared ...

Watch this episode of Casual to hear how much difference well-chosen music can make in a scene.

I know that you are now convinced and will go off to try all you've learned but please ...


Keep it legal!

So let's say you find a song that you think is perfect.  The first thing to do is ensure that you have permission to use it.  Copyright is a serious matter and overlooking your legal responsibilities only proves that you are not very professional.  


This is all I leave you with until next time.

...withShantelleS

Making Mass Media Social (Part 2/2)

Welcome back

Today we will continue the process of converting newspaper articles (mass media) to blog posts (social media).  To see the previous post please click this link.

The second pick is the Jamaica Gleaner's Entertainment article titled "50 of Caribbean's Best Designers on Show" published Saturday June 9.


Things we saw happen in the previous post:

• The story is a lot shorter.  
• Some of the information was cut for continuity between title and content.  
• A video of the race was added. 

To judge effectiveness of the changes simply ask yourself the question; which story interested you more?

The Choices

Social media is online.  It is mostly unlimited access to information.  This contrasts with buying a newspaper or sitting to watch an entire newscast.  As a consequence to easy access to specific information the person who uses social media must grab the attention of viewers instantly.  In order to keep their attention the must be able to get all the information they want and be interested!

Now I will attempt to grab and keep your attention by making today's article more Internet friendly.

50 of Caribbean's Best Designers on Show

Caribbean Fashion Week (CFW), originated by Pulse Model Agency, is celebrating its 12th year by showcasing 50 of the region's best designers.  Why 50?  This year, 2012, will mark the 50th year of Independence for Jamaica as well as Trinidad and Tobago; the two countries which have contributed the most to CFW.  Ultra-talented designers like the Cedella Marley, Meiling, Mushroom, Mutanga, Tiger Lilly, The Cloth, and Pulse's very own Nell Robinson will be sending their works down the CFW runway.

This year they have brought in international recording artists Brian McKnight, Estelle, Konshens and many more.

CFW is a calendar event that has focused the world of fashion and international attention on the region while generating business for Caribbean designers.  

CFW has longstanding partnerships with other regional professionals to bring about an event that is being described is "amazing"!  Is there any question of where you'll be this weekend?

For more information visit PulseFashionJa on Facebook or Twitter.

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Again, which is your preferred source of information? This blog post or the original newspaper article?  Integration of the different platforms; video/audio/images or social networks is what gives this execution of media the edge, Use it!

...withShantelleS

Making Mass Media Social (Part 1/2)

Hey guys, today we delve into creative writing for the Internet by converting newspaper (mass media) articles into a blog post (social media).


The first pick will be the Jamaica Gleaner's Sports article titled "Bolt's Late Show" published Friday June 8.  Yes, the link is to an online edition.  No, it does not effectively use social media; they just placed everything that would be printed on the Internet.  There was no real utilization of the what the Internet has to offer like hyperlinks to videos of the race or interviews of the participants.


Points to note when writing for the Internet include:

• Attract the eyes.
• Give viewers hypertext links to get more information.
• Reduce your text; most Internet users won't read everything that is written, they will scan for points.
• Keep your pages (stories, articles, videos) short.
• Use a hook to engage your viewers.
• Write for an international audience.

Now I will use these points to make the story more Internet friendly.

Bolt's Late Show

Men's 100 metres world record holder, Usain Bolt, sprinted to a win in the last 20 metres of the Diamond League Bislett Games in Norway on Thursday June 7.

The Jamaican set a new meet record of 9.79 seconds, surpassing his compatriots Asafa Powell who finished in 9.85 seconds and Lerone Clarke who closed in 10.10 seconds for third place.

Usain Bolt had this to say about his race, "The starting reaction was good, but I did not have the flow in the first metres like in Rome.  Overall, technically, the race was not as good as in Italy, but I showed I can compete well under pressure."

Usain Bolt now has the three fastest times for the year and is set to run the 200 metres race in Monaco on Friday July 20.

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When using social media it is important to remember that your audience has many other choices.  It is your job to bring together all the information that they need to ensure that you are the preferred choice.

...withShantelleS