Saturday, 9 June 2012

Making Mass Media Social (Part 1/2)

Hey guys, today we delve into creative writing for the Internet by converting newspaper (mass media) articles into a blog post (social media).

The first pick will be the Jamaica Gleaner's Sports article titled "Bolt's Late Show" published Friday June 8.  Yes, the link is to an online edition.  No, it does not effectively use social media; they just placed everything that would be printed on the Internet.  There was no real utilization of the what the Internet has to offer like hyperlinks to videos of the race or interviews of the participants.

Points to note when writing for the Internet include:

  • Attract the eyes.
  • Give viewers hypertext links to get more information.
  • Reduce your text; most Internet users won't read everything that is written, they will scan for points.
  • Keep your pages (stories, articles, videos) short.
  • Use a hook to engage your viewers.
  • Write for an international audience.
Now I will use these points to make the story more Internet friendly.

Bolt's Late Show

Men's 100 metres world record holder, Usain Bolt, sprinted to a win in the last 20 metres of the Diamond League Bislett Games in Norway on Thursday June 7.

The Jamaican set a new meet record of 9.79 seconds, surpassing his compatriots Asafa Powell who finished in 9.85 seconds and Lerone Clarke who closed in 10.10 seconds for third place.

Usain Bolt had this to say about his race, "The starting reaction was good, but I did not have the flow in the first metres like in Rome.  Overall, technically, the race was not as good as in Italy, but I showed I can compete well under pressure."

Usain Bolt now has the three fastest times for the year and is set to run the 200 metres race in Monaco on Friday July 20.


When using social media it is important to remember that your audience has many other choices.  It is your job to bring together all the information that they need to ensure that you are the preferred choice.


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